When our office was located in Culver City, my daily commute would often take me down Olympic Boulevard (shhh! it’s quicker than the 10!). Along the way to work there was always a momentary pause in Koreatown at the corner of Olympic Boulevard and Western Avenue. Sitting at the stoplight, dwelling on the built environment – including the street signage – I noticed a discrepancy: the typeface for Western was consistent with the City of Los Angeles standard, but the typeface for Olympic did not match. This hinted at something more elusive, sinister even. Why the difference? This short film attempts to answer this question.


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