The Denim Effect was a 2014 campaign created for the BC Children Hospital Foundation and in connection to national Jeans Day. The campaign’s core principle was a supposed connection between the fabrics we wear and the decisions we make. In a similar vein, for those of us who work in the landscape architecture field, we believe there might be a connection between the plants we prefer and the denim we wear:

Click image to open larger preview.

Let us know how you scored on the test and if you think the “Denim Effect” is real and influences a designer’s plant selections (scientists believe bacteria in our gut controls our brain—so jeans controlling our brain may not be so farfetched an idea). It might also be possible the “Denim Effect” is really caused by landscape architects simply continuing preferring the style of jeans they wore when they went to college while learning plant design.


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