When it comes to styles, Lidija Grozdanic from Architizer, recently published a post identifying seven mainstream rendering styles used in the architectural visualization market. We conclude our three part series (part one and part two) about the field of virtual representation looking at these styles, alongside four additional styles I’ve noted common in the professional vernacular.
Rendering Styles (by fashion):
- The Mad Max: A fantasy-oriented style of rendering in which context and lighting plays a major role to furnish the architectural object. Often used for aerial shots, this style works best when applied to large-scale project interventions to communicate an idea of innovation and state-of-the-art technology: skyscrapers, stadiums, arenas, large shopping centers, theatres, opera houses, etc.
- The Whodunit: A cold-toned, conceptual-like render ideal for showcasing parametric design, materials, and shapes. Mostly used for medium to large scale interventions, like multiple-story buildings. Better suitable for projects which incorporate a lot of white-colored surfaces.
- The David: This photorealistic style is very intimate for showcasing a project’s angles and composition, since it focuses primarily upon details and the quality of execution. Photographic techniques like depth of field and a combination of exposures supplement the effect. The architecture and the landscape play an equal secondary role, best suited to showcase details, furniture, and individual features.
- Paranormal Activity: The use of transparencies and the emphasis in vegetated areas make this style a good candidate for projects requiring a ‘green’ factor in their imagery. This conceptual style is fuzzy and it is great for those projects which incorporate a lot of vegetation.
- The Gondry: Named after the filmmaker, The Gondry is a challenging approach to traditional architectural compositions. Artistic, geometric, and intentioned, this technique uses mixed elements using photographs, cutouts, and/or 3D models. It is a great asset for representing art-oriented projects, and by its nature, it offers an extra ability that the other styles lack: the clear communication of private goals into the project, whether it be political, social, or philosophical.
- The Theodore: A glamourous photorealistic project style often rendered in warm tones where natural light and diffuse materials play a major role in the composition. Works better in interiors, being proficient at promoting comfort and inhabitability of the space; i.e. healthcare, workplace, and institutional projects.
- The Katherine Heigl: A style named after the actress that focuses upon two things primarily: to show how the design solution adapts to its context, and to highlight the given ‘social acceptance’ of design. The landscape plays a major role as well, serving as a judge for the architectural elements. The composition, as Grozdanic mentioned, seems to play upon nostalgic memories and emotions of the audience.