I still remember my wife’s family’s 4th of July celebration even after nearly a decade later. I had just moved to Los Angeles and and was the proud new owner of a 2007 Prius. I was harboring high expectations about showing my wife’s family the car. We had been married for almost 15 years and I was already acquainted with my wife’s family ritual revolving around any new car. Family would gather around the shiny new vehicle to “ooh” and “ahh” appreciably in harmony. Just a year before I witnessed this tradition first hand when one of my wife’s cousins bought a new Subaru WRX.
Remembering this ritual I attempted to be helpful, parking close to the garage so that no one would need to venture too far away from the house during the summer heat to check out my new car. I walked in, set down our potluck dish, then proudly announced my $28k purchase.
The sound of crickets was deafening.
Needless to say, I could have parked in San Bernardino. No one even bothered to come out to look at the car at any time during our visit.
That was then, this is now. The boring, pedestrian, and weird Toyota hybrid is now the most common car across the city. My wife and I recently counted 97 Priuses pass by in just a span of an hour and a half while seated at a Silver Lake restaurant outdoor patio.
Hollywood has even taken notice. There a scene in La La Land when Emma Stone’s Prius keys are surrounded by scores of others on the valet board. Automobile anonymity.
Angelenos need to face reality: the era of the Mustang or the Mercedes SL500 convertible is over. The Prius is the car that most represents Los Angeles today.
Don’t kill the messenger! I’m a “car guy” too. I spent a sizable time during my 80s era youth salivating over Ferraris and Lamborghinis. I wasted most of my young adulthood tightly griping a controller in front of a TV playing Gran Turismo on the Playstation. I owned an illegally modified “rice rocket”, an Acura Integra, for 10 years. I even had the honor of driving on the track at Laguna Seca behind the wheel of a 2004 Dodge Viper. However, when it came down to buying a car for driving in Los Angeles a decade ago, I chose a Prius.
1. …I am a Landscape Architect on a limited budget who lives in a very expensive city.
2. …our traffic is the absolute worst in the country. LA commuters waste an average of 81 hours a year in traffic compared with the next worst cities, Washington DC and San Francisco, tied at 75 hours of annual traffic purgatory.
3. …owning a BMW M5 capable of 0-60mph in under 4 seconds is meaningless in a city where you rarely afforded the opportunity to “speed” over 35mph.
4. …in a city with the worst air quality in the country, I drive a car that emits a fraction of carbon versus a gas-only internal combustion engine vehicle. I’m not the only one that made this decision. Los Angeles is now the leading city in sales of alternate fuel cars: Teslas, Volts, Leafs, and of course, new generation of Priuses.
Angelenos, I understand anyone’s apprehension and concern. Los Angeles invented car culture and its difficult to fathom Los Angeles choosing something so pedestrian as symbolic of our auto-loving city. Take heart, in the near future there will still be sexy, exotic fire-breathing sports machines rolling into parking lots along Sunset Blvd. or Beverly Blvd. for valets to lustily salivate over. For the foreseeable future certain cars will retain their status symbol.
But change is visible just over the hill of the proverbial 405 freeway: Millennials have stopped driving and are ride sharing; Baby Boomers and Gen-Xers have decided saving money and protecting the quality of air is more important than “status”, especially while stuck for hours every day in traffic.
The emergence of the Prius shows that we have, indeed, turned the corner on transportation.